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Interest in this fast-growing industry has surged. This course is designed to distill the essentials of cannabis and introduce learners to the wide range of professional, entrepreneurial, and educational pathways that exist within the cannabis industry.
This course provides curious adults with a practical foundation for understanding how the cannabis industry works. Learners are introduced to core terminology, historical context, common uses, regulatory considerations, and the diverse roles that support the legal cannabis marketplace. Drawing on key concepts from Cannabis Careers: The Insider's Guide to a Budding Industry by Rob Mejia, an award-winning cannabis professor at Stockton University, the course helps students evaluate career paths, understand emerging business models, and make informed decisions about employment, education, or investment in cannabis.
By the end of the course, students will be better equipped to assess where they might fit into the cannabis industry and what next steps make sense for them.
This course provides curious adults with a practical foundation for understanding how the cannabis industry works: core terminology, historical context, common uses, regulatory considerations, and the diverse roles that support the legal cannabis marketplace. Drawing on Cannabis Careers: The Insider's Guide to a Budding Industry by Rob Mejia, the course helps learners evaluate career paths, understand emerging business models, and make informed decisions about employment, education, or investment in cannabis.
- Understand the history, science, and legal landscape of cannabis.
- Explore the major industries within the cannabis business, from cultivation through retail.
- Hear directly from professionals working in the field and review real job listings.
- Identify emerging opportunities in hemp, federal legalization, and international markets.
- Evaluate where you might fit within the cannabis industry and what next steps make sense for you.
Curious adults considering employment, entrepreneurship, or investment in the cannabis industry; no prior cannabis knowledge required.
Successful learners will earn a certificate for completing Introduction to the Business of Cannabis.
Learn the four ways cannabis is primarily grown in the US, what it means to run a growing operation, and the kinds of jobs available in cultivation for those with a green thumb and those without.
See what happens between the farm and the dispensary shelf, and get a look inside how dispensaries and medical retail operations run.
Discover the growing world of cannabis tourism, hospitality, marketing, and communications, along with the ancillary and support roles — from compliance to security — created by a fast-growing, highly regulated industry.
Look ahead at trends shaping the industry's next phase: the growth of the hemp economy, what federal legalization and rescheduling could open up, and the opportunities that will come with international markets.
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